Drugstore network under the prescription
Drugstore's networks – is a dynamically growing business. Behind the majority of retail projects manufacturers or distributors drugs cost. On the general background the network "Doctor Stoletov" is allocated. Company " Ercafarm" entering into holding Metaloinvets is engaged in its development. The investor concentrates on drugstore retail and not going to expand the pharmaceutical direction other actives.
The chapter of drugs company " Эркафарм " the hereditary doctor. Formation of the general director has defined also specificity of a chemist's network. In a situation of strengthening of competitive struggle "Doctor Stoletov" began to create it is industrial - prescription departments. In all other commercial drugstores sell only ready medicines. The state drugstores where similar with departments which are gradually ruined.
In «Ercapahrm» do not hide, that manufacture of medicinal forms under the recipe while is unprofitable. Under protection of large holding doctor Saganelidze presumes to itself risky projects.
Drugstore in an active
Ivan Saganelidze has received the first experience of management by a drugstore in 1993, having created company " libra ". The retail point on "Falcon" became one of the first commercial drugstores in Europe. Then in the company only three persons worked, and 25-years Saganelidze combined posts of the general director, the driver and the loader. Simultaneously studied in postgraduate study of the Second European medical institute where it have directed after the successful finished Medicine Universite in Orenburg.
« Single navigation » has quickly ended. The same year at «libre» there were investors - shareholders of bank. Then the company has received the present name - «Ercafarm». The chemist's network developed slowly. About a competition then there was no also a speech - the first drugstore under a signboard «36,6» has opened only in 1998. The majority of retail points on trade in medicines belonged to the state and brands had no.
Commercialization the pharmaceutical market up to the middle 1990 mentioned only manufacture and distribution. Holding "Time" (the owner of a network «36,6», factories in Belgorod and Voronezh) in 1991 has begun with wholesale deliveries of drugstorer products and the equipment in the Europe hospitals. On a wave of general hobby for wholesale trade Saganelidze too has tried itself in distribution.
In 1996 «Ercafarm» has constructed the big warehouse, but to become the strong wholesale player to it it was not possible - the administrative resource on two adjacent business has not sufficed. After failure with the project in the company have made a decision to concentrate all efforts to development of a retail direction. (by the way, having made a decision on creation of a network of drugstores, holding " Time " too has refused distribution drugstore business.)
After crisis 1998 company " Ercafarm " has passed under management of holding " investment in metal ".
Drugstore without the insurance
Under wing «Metalinvestment» Saganlidze felt comfortably, but in expansion of a chemist's network actively was not engaged. Unlike other drugstores companies did not search «Ercafarm» and opportunities for diversification for business. Though retail networks on trade in drugstores products, as a rule, affiliate with manufacturers or wholesalers. For example, in a network «Ruler» (80 points) the distributor largest in Russia - drugstore company " Has leaked " that enables drugstores to hold the prices on 5 - 10 % below, than at other players invests.